Posts Tagged ‘Sarah Susanka’

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The Not So Big Employer: When it comes to gaining the competitive edge, small companies have hit it big with candidates

July 25, 2011

A number of years ago, a new trend emerged on the interior decorating scene when architect and designer Sarah Susanka introduced her “Not So Big House” philosophy, extolling the lifestyle virtues and advantages of giving up behemoth homes in favor of living in smaller spaces.

You might be surprised to know that a similar movement is emerging in the world of employment, as growing numbers of experienced managers, directors and executives are intentionally giving up a professional life inside large corporations to work for smaller, privately held companies. (I call it the “Not So Big Employer” movement!)

That’s because smaller companies offer:

Flexibility.
If given the choice between time or money, many tenured job seekers would prefer time. Whereas large corporations have stringent (and often stingy) vacation and PTO policies, smaller companies can offer flexibility to candidates through expanded vacation and PTO time, work-from-home advantages and flex time. In this day and age where one’s work and personal life obligations bump into each other constantly, more top-caliber employees are seeking out companies that provide options that give respect to all facets of their life.

Opportunity and innovation.
Smaller companies tend to have a more entrepreneurial spirit, which is appealing to business leaders who enjoy the challenge of innovating rather than simply “maintaining.” By contrast, large corporations often are mired in politics and internal bureaucracy, with policies that are set in stone and an impenetrable culture of “this is how we’ve always done it.” The speed with which innovations in large companies move forward is slow and, for many employees, highly frustrating.

Visibility.
Experienced leaders today want to make an impact and have higher visibility within their organization, and within the larger industry, during the second half of their career. They want to make a difference—and to feel that their contributions are really influencing the company and the industry.

By way of example, I recently conducted an executive search for a small, privately held firm and  identified their desired Director-level candidate. The candidate was so good, she also received a competing offer from another company—and even though my client was the better fit for her professionally, the other company offered more money but less vacation time. As a result, my client was able to up the ante by offering more vacation time—and she happily accepted.

If you’re a small company, this is all great news for you! This means you have a tremendous competitive advantage over large corporations to recruit—and keep—experienced and talented candidates. Whereas large corporations are a great “training ground” for entry-level employees, they often struggle to hold on to high performers who want to have the opportunity to influence the strategies developed at the leadership table or who may desire a more flexible arrangement.

I often speak with very talented candidates who confess to me that they are tired of working for the larger publicly-held corporations that are only looking at the bottom line and stock value. When I represent a small, privately held company, this gets the candidates’ attention immediately. Many currently employed professionals confide in me that they want to move to a smaller company, but don’t have time to hunt for a job. They are more likely to engage in my search process when I’m representing a smaller firm.

And, if you’re a job seeker, this is great news for you, too! There are some highly desirable small companies right in front of you—some that you may not have even noticed or considered before—that would love to tap into your talent, experience and desire to make a difference and will work with you to create a mutually beneficial work life model.

In essence, a “Not So Big Employer” can be the perfect place for employer and candidate to come together in a unique environment to cultivate big results!

If you are a small, privately held company looking to recruit top talent to take your firm into the future, I can help you identify the unique features within your firm that appeal to seasoned professionals and help you find—and hire—the ideal person for your business needs. You CAN compete with the big companies in the war for talent.

Call me today and I will show you how during a no-obligation initial consultation. Hockenberg Search is your ace up your sleeve–let’s play together to win!